The 5 Principles for Ethical AI Decisions

Most companies treat AI ethics like legal review—something to avoid lawsuits. That's why their frameworks sit unused while teams ship features that surprise users.

Ethics isn't compliance. It's a product decision.

Five principles for feature reviews: Transparency, Fairness, Accountability, Privacy, Safety. Each includes questions to ask and red flags to catch problems before they ship.

No philosophy degree needed. No committees. Just consistent decision-making you can defend and improve.

The goal isn't perfect ethics—it's building better products.