The Behavioral Strategy Canvas (Lightning Lesson)

This Maven Lightning Lesson introduces a redesigned, human-centered Behavioral Design Sprint that grounds problem-solving in behavioral science. You’ll learn how to create a Behavioral Challenge Statement to frame the right problem, use the Behavioral Strategy Canvas to align your team around targeted behaviors, and review a case study example to see the approach in action. By starting with real user behaviors, needs, and barriers, the process helps teams avoid wasting time on misaligned solutions and instead drives meaningful behavior change.