
Manuel Wätjen
Pricing consultant & Member of the executive Board at Vocatus
A pricing model essentially consists of six ingredients. But only if the right ingredients are brought together by a sensible recipe, you'll end with a pricing model that ist both tasty for your customers (as it facilitates their decision-making) and for your company (as it creates profitable revenue). Read about those ingredients in my free guide, covering product story, product structure, revenue model, price metric, price structure, and price level.
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