Salva is the founder and senior partner at Reasonable Product and a recognized expert in Pricing, Monetization, and Product Strategy.

With over 20 years of experience as a product executive, Salva has led product organizations, defined product strategies, and shaped monetization models for tech products across various domains, including e-commerce, marketplaces, cybersecurity, IoT, and drone - for companies ranging from startups to multinationals.

Recognizing that every successful product owes much of its success to a solid pricing and monetization model, Salva founded Reasonable Product, a boutique advisory firm dedicated to helping tech businesses optimize their products and pricing strategies for profitability and growth.

Salva specializes in subscription models, software and hardware pricing, e-commerce/marketplaces, and building top-performing product organizations. His work combines deep industry expertise with insights from his diverse academic background, which includes an MSc in Engineering, a Master's in Law, and executive education from a world-top business school.

Driven by a passion for new technologies, Salva enjoys creating innovative pricing and monetization models that unlock the full potential of tech products.