Staging environment
Free Lesson

Product Marketing: Mastering the art and science of PMM

Hosted by Div Manickam

What you'll learn

Craft a compelling narrative around the product or solution

Learn to tell your product's story effectively, capturing the hearts and minds of your target audience.

Launch with Go-to-Market and accelerate momentum

Develop a comprehensive go-to-market strategy to ensure a successful product launch.

Harness collective intelligence of cross-functional teams

Cross-functional collaboration with product, sales, marketing and customer success teams across your organization

Why this topic matters

Imagine a world where we as product marketers are cheering each team and bringing the best in each of us. Our true self-worth as product marketing is yet to be unveiled, as the linchpin across product, sales and marketing.

You'll learn from

Div Manickam

13+ years B2B SaaS | Top 100 Product Marketing Influencer

• Div has led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies for 13+ years in collaboration with product, sales and marketing teams.


• A mentor and Expert in Residence, she is recognized as one of the top 100 Product Marketing Influencers (2019-23) by the Product Marketing Alliance.



• Enjoys sharing experiences on neurodiversity, workplace wellbeing, career growth, authentic leadership, mindfulness, happiness, stress and anxiety, and product marketing.

Previously at

Lenovo
Dell
Applied Materials
Panasonic USA
GoodData
See all products from Div Manickam

Go deeper with a course

Mastering the art and science of Product Marketing
Div Manickam
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