Staging environment

How to Make Your Ideas Land

Hosted by Carrie Atkin and Amy Kelly Lauer

In this video

What you'll learn

You need more than a good idea to make it land

We’ve all been there - great idea, thoughtful deck, blank stares. The issue usually isn’t the idea - it’s the delivery.

Most people skip the “So What”

We tend to jump from idea to action. We leave out why it matters to our audience and they stay stuck in what they want.

Use a simple 3-part framework that works every time

Structure your asks with What, So What, and Now What. It’s flexible and helps you advocate with clarity and confidence.

Why this topic matters

Whether you're leading a project, managing up, or rallying cross-functional teams, clear, effective communication is a main ingredient. But even smart, skilled people with great ideas struggle to connect and get the outcomes they want with their audience. This lesson gives you an intuitive framework to get your message across - without overexplaining, overthinking, or overloading the slide deck.

You'll learn from

Carrie Atkin

Co-founder Coach Approach Leadership, Certified Coach, ex-VP Sephora

Carrie is a Professional Certified Coach, consultant, Founder of Carrie Atkin Coaching, and Co-Founder of Coach-Approach Workshops. Previously, Carrie was a senior executive at retail giants including Gap Inc., Ann Taylor, and Sephora. Carrie has a B.A. from Harvard University where she competed as a core member of the Track & Field team. These experiences instilled invaluable leadership skills and her dedication to championing others.


Carrie: Linked In

Amy Kelly Lauer

Co-founder Coach Approach Leadership, Certified Coach, ex-SVP Sephora / Old Navy

Amy Kelly Lauer is a Professional Certified Coach, Consultant, Founder of Catalyst & Co, and Co-Founder of Coach Approach Workshops. Previously, Amy was the SVP/General Manager of $1b omnichannel businesses at Gap Inc. and Sephora in start-up, rapid-growth, and turn-around contexts. Amy has a BA from Hamilton College and an MBA from the Ross School of Business at the University of Michigan. She is committed to supporting leaders’ development in service to amplifying impact, fulfillment and achieving their goals.


Amy: Linked In

Previously at

Sephora
Gap
LVMH
Lord & Taylor
ANN TAYLOR
See all products from Carrie & Amy

Go deeper with a course

Confidence & Communication for Rising Leaders
Carrie Atkin and Amy Kelly Lauer
View syllabus