Staging environment

Present for Impact: Craft your 2 minute message

Hosted by Alexandra Mack

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Interactions with Impact: Talking to Business Stakeholders
Alexandra Mack
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What you'll learn

Understand your audience

Know who you are talking to and what matters to them

Frame your goals

Articulate the outcome you want from the presentation

Focus your message

Determine the most important point your audience should remember

Why this topic matters

Presenting your work is more than delivering detailed information. The value of your work is limited by whether or not clients and stakeholders act on your learnings and recommendations. In order to ensure that you are heard and understood by decision makers, your need to focus your core message to frame both how and what you deliver.

You'll learn from

Alexandra Mack

Author of Talking to Stakeholders, Founder and Principal, Alchymyx LLC.

A pioneer in bringing human centered thinking to strategy and innovation, Alexandra Mack, Ph.D., is the author of the Amazon best selling book Talking to Stakeholders: How to Add Value and Make an Impact by Building Strategic Relationships. She leads innovative problem solving and strategy development based on a deep understanding of the surrounding culture and activities. She has led research, strategy, and innovation activities at Pitney Bowes and worked with many government clients as Director of Experience at Ad Hoc LLC. As an Entrepreneur in Residence with Yale Ventures, she mentors student venture teams and advises faculty innovators looking to translate technologies into businesses. An alumna of Harvard University and Arizona State University, she draws from a rich background in qualitative and quantitative research methods to strengthen organizational communication, explore user behaviors, and inform decisions that ultimately improve lives.

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