In this video
What you'll learn
Reframe your Customer Conversations
Get to the heart of your customer's biggest battle - and how you can fix it
Turn a Product Moment into a Story Timeline
Witness your customers's experience through directed storytelling
Up your storytelling skills
Frameworks and approaches for nailing your next product storytelling to persuade stakeholders and win customers
Why this topic matters
Storytelling helps product leaders by increasing the memorability and persuasiveness of their messages, fostering trust and connection with stakeholders, and driving engagement and buy-in for product vision.Statistics show that narratives are remembered up to 22 times more than facts alone. Additionally, stories can increase persuasion by up to 50% compared to data-driven presentations.
You'll learn from
Ali Maaxa, Ph.D.
Principal Strategist: AWS, New Relic, Booz Allen, Founder: MaaxaLabs Innovation
Dr. Ali Maaxa is a principal innovation strategist in the AI/ML, SaaS, civic tech, B2B, B2C and startup spaces. She is also a professor of anthropology and human computer interaction, a pioneering humanist in global AI incubators, and Mellon, Peacock, and Wilgus fellow.
20 years in innovation strategy
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