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Heatmap cohort

Sparkline Cohort

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Get a glimpse into what you'll be learning in this course by exploring this free, introductory data storytelling resource.

Data Storytelling Starter Kit

Broad professional audience — content relevant across many roles and functions.

Business analysts defining requirements and bridging business and technical teams.

Using data and metrics to measure performance, run experiments, and inform decisions.

Learn how to turn data into narratives that inspire action.

Evelina Parrou

Data Storytelling & Design Expert, Founder of Parabole Studio

Data Storytelling Bootcamp

Information Mgmt Officer

Senior Product Analyst

Analyst

Journalist

Data Analyst

Commercial Analyst

Product / UX designer

Data analyst

Data Scientist

DataVisualization & Analytics Platforms Manager

🙌 Learn how to structure, design, and present your data insights to inspire action and ignite change. Leverage data analysis and visualisation best practices for business impact. 🚀 Master a design process based on real-world examples to organise your storytelling workflow, save you time and increase your chances of success. 💡 Engage in interactive workshops, access dozens of templates and resources, and&nbsp;get valuable feedback from an international group of peers.

Go beyond chart defaults. Make data insights clear and compelling.

How you'll learn

Each session will involve an interactive lecture, practice, and Q&amp;A. This is the core of the course, so do attend live if you can!

Live workshops

This session will include demos and instructor &amp; group feedback. It's great for asking specific questions about your work and getting into the nitty-gritty of design and storytelling.

Live demo & feedback

There will be async assignments for you to submit and get comments on. Use this chance to get personalised feedback from an international group of peers!

Projects

Course schedule

Transform cluttered, messy charts into beautiful and engaging designs that impress and are fast to read

Turn boring data presentations into clear and compelling narratives that captivate your audience

Become a persuasive communicator whose data insights&nbsp;spark action and make a difference

Take this course if you want to...

What you'll learn 

What is the data telling you? You'll learn how to craft a compelling message and narrative arc and apply them to both standalone charts and longer pieces (infographics, dashboards, slide decks, etc.)

Data insights are better understood when structured.

Form follows function. You'll master the intricacies of visual perception and information hierarchy to turn your graphics into impactful story components. The methods you'll learn will work in Tableau, Power BI, Flourish, Illustrator, or any other tool of your choice.

Aesthetics matter.

Just because you're presenting data, it doesn't mean you can't get creative. You'll practice a mix of strategies from Aristotle, TED, and Nancy Duarte that will transform your typical presentations into engaging data talks.

Presenting data can be entertaining.

The process of data storytelling can feel messy and overwhelming. To guide you through the maze, you'll learn my tried-and-true design process inspired by UX design and journalism best practices.

Learn directly from parabole

parabole

Courses

Data Storytelling Bootcamp

Resources

Data Storytelling Starter Kit

Data Storytelling Starter Kit