Storied

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Cohort 4

Cohort 3

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Q4 2023

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Q2 - 2024

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Alumni

Beta Cohort alumni

alumni

Q1 2025

This is a recording of a keynote that Michael delivered at Microsoft's PM Con 2023. With an audience of 3,000 product managers. It generated a 99% CSAT score, 600+ testimonials. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.

Words are the New Code

Enjoy the replay of our recent roundtable with VP &amp; Director level leaders in tech. Explore our thesis: Narrative Intelligence™ and why so many executives say storytelling is the #1 most important skill for you to take charge of your career in an AI-driven future.

Why "narrative" is a growth hack to go "fast and far" with Morgan Brown - VP of Product/Growth, Dropbox AI; Ex-Meta, Ex-Shopify.

Enjoy the replay of our recent roundtable with VP &amp; Director level leaders in tech. Explore our thesis: Narrative Intelligence™ and why so many executives say storytelling is the #1 most important skill for you to take charge of your career in an AI-driven future.

This is a recording of a roundtable with VP &amp; Director level leaders in tech from May 30, 2024. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.

Why "narrative" is a growth hack to "fast and far" with Morgan Brown-Sen Dir Product, Instagram. Former Shopify, Meta.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Persuading stakeholders, presenting ideas, and getting buy-in across an organization without formal authority.

Proven narrative methods to up-level your executive influence whether you're an introvert, maverick, or technical expert

Michael Margolis

Trusted advisor, global keynoter, best-selling author

Influence at Scale for VP & Dir-Level Leaders

VP of Business Development and Agile Coach/Scrum Master

Managing Director

Co-Founder

Speaker Coach/ Actor/ Teacher

Cosmonaut

Founder and CEO

CX Strategist

Head of Supply Chain Sustainability

Story Harvester

Get ahead of the curve using a 1-slide narrative framework: Old Story / New Story. Learn one of the most powerful tools to convey complex change to an executive audience.And it's worked for companies like Meta, Google, Shopify, and 100s of others. Whether you’re a tech leader in product, design, data, marketing etc, the challenges are the same: – How do I communicate the value of my expertise and the importance of my key projects?– How do I pitch something new, technical, and nuanced without facing resistance?– How do I persuade key decision makers to support my project and gain traction? Here’s what you can expect from the course 👇 Course Outcomes ⛰️1. Learn our Contrast Frame technique and position yourself as an influential communicator.2. Become more confident, inspire others, and stop wasting hours worried about getting rejected.3. Conquer objections, create buy-in and shared understanding from anyone challenging your POV.4. Apply this method for instant ROI to 1 of your pivotal, high-stakes projects + accelerate your career. Why Narrative ✨– Selling change has never been harder than today.&nbsp;– Many of us feel burnt out, overwhelmed and out of control.– We often rationalise the business case for change and crash into a wall of resistance.&nbsp;– Storytelling is one of the top skills that allows you to take charge of leading complex change.&nbsp;– Discover an antidote to information overload and carve a path to clarity and shared understanding.&nbsp;– It’s #1 competency required to advance to a C-suite, VP, or Director role. Format 🙋‍♀️– Participate in 2 interactive zoom sessions, including an Action Clinic– Breakouts and lots of Live Coaching from Michael and other like-minded peers.– Stay for the After-Party Hangouts - “unofficial” extended Q&amp;A; nobody leaves feeling hungry&nbsp;🙌– Lifetime access to the recording, workbook &amp; templates to build Narrative Intelligence™ over time.– Case study breakdowns from different industries, e.g. data science, product growth, social change.– ChatGPT Swipe File as a bonus with prompts to get AI to do 70% of the heavy lifting for you. Your Peers 🤝Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries.&nbsp;Leaders from Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber are alumni our recent courses and found them to be a difference-maker.

Take Charge of the Narrative and Become an Influential Communicator

2 sessions + downloadable tools and AI prompts
 

<ul><li>Meet twice for 3 hours via Zoom</li><li>Lots of peer to peer feedback</li><li>Includes an optional weekly After Party</li><li>With unlimited Q&amp;A and laser coaching</li></ul>

Tuesdays

<ul><li>Tuesday, February 6, 2024</li><li>Tuesday, February 12, 2024</li></ul>

Cohort 003: February 6-12

<ul><li>Select readings from our book:&nbsp;Story 10x</li><li>ChatGPT AI Prompts to scale your thinking</li><li>Exercises applied to your pivotal project</li><li>Accountability to ship your work</li></ul>

Weekly Assignments

Course schedule

Fast-Track Leaderswho are in a new, demanding role, that want to lead change yet have to deliver on oversized expectations.

Mid-Career Managerswho feel stuck in the Messy Middle and want to take charge, level up, and figure out what's next.

Expert Consultantswho want to change the old ways, but face resistance and struggle to show the value of their expertise.

Who is this course for

What you’ll get out of this course

<ul><li>Grab people's attention, reframe the conversation in a way that's difficult to reject or dismiss</li><li>Create immediate clarity, alignment and understanding from key cross-functional stakeholders</li></ul>

Craft a 1-Slide Narrative that Gets You Instant Buy-in & Credibility 🏔️
 

<ul><li>This 2-part series will teach you the most overlooked skill for change management and business transformation</li><li>While most change focuses on what's broken and needs to be fixed, which increases resistance, you'll learn to create faith in the future and get people on your side</li></ul>

Stop Focusing on What's Wrong and Reframe What's Possible 🪄

<ul><li>Overcome cortisol "fight, flight, freeze" by activating dopamine and oxytocin in how people respond to your message</li><li>Get introduced to the neuro-biology of change to bypass fear, defensiveness, and opposition</li></ul>

Leverage the Science of Story To Work in Your Favor 🧠

<ul><li>Instant traction: you'll apply the framework directly to a project that gets you immediate ROI</li><li>Get honest peer to peer feedback as you prototype and refine your framing. We’re not just learning together, we’re shipping together</li></ul>

Learn by Doing - If You Prefer to Stand on the Sideline, Don't This Cohort ⚒️

<ul><li>Differentiate yourself from 95% of your peers with an innovative storytelling method that builds bridges in our divided times</li><li>Become someone that people admire, listen to, and recognize for your positive outlook and motivating message</li></ul>

Take Charge and Communicate Your Value with Clarity 🌊

Few people know how to convey complex change on a single slide. Be one of them. 

CEO and founder, Storied

Jodi Bepler

VP of Community

Influence at Scale unlocks your ability to get investment, buy-in, and alignment. This is a highly-immersive, learn-by-doing storytelling sprint. First, you'll select a high-value project: a strategic priority or OKR for practical application and measurable ROI. Next, you’ll shape and refine a compelling narrative to accelerate the project's velocity. Finally, you’ll enhance your power, people, and persuasion skills to execute and drive the narrative forward. The more complex and technical your work the better. Including AI, DeFi, healthtech, product growth, agile, data governance, or any other disruptive technology or transformation. Designed to get you immediate traction, this exclusive community accelerates your career into an executive role, positioning you as a leader people respect, listen to, and put trust in your decisions. 6-week sprint. Weekly working sessions via Zoom, with individualized real-time feedback from Michael and your cohort peers. You'll also get private 1-on-1 coaching with a Storied coach, plus extended Office Hours thru Q2 to ensure your successful implementation. You'll join an elite group of leaders with alumni from companies like Meta, Google, Mozilla, Microsoft, Salesforce, Cruise, Yelp, Nielsen, Discovery+, Accenture, Genentech, Bain Capital, and venture-backed startups. While storytelling tips and tricks are helpful, they’re not enough to navigate the rapid pace of change and complexity. This program is different. Develop the mindset, skillsets, and capabilities for serious growth in your role and impact. If you put in the reps, we guarantee results or your money back. WHAT YOU WILL ACHIEVE&nbsp;⛰️1. Build and ship a narrative that gets you investment, buy-in, and agreement with executives2. Leave with a playbook of 20+ narrative methods &amp; tools that you've learned and will use on the daily3. Unlock the self-limiting beliefs and self-sabotaging behaviors that stand in your way4. Build a peer community that offers quality non-judgmental feedback unlike anywhere else WHAT YOU WILL LEARN– How to get instant buy-in for your ideas– How to demonstrate rigorous thinking– How to turn complex data into a story– How to reduce friction in rapid communications– How to manage up, down, and across– How to stand out and have your voice heard– How to build trust with difficult stakeholders– How to prepare for an executive presentation– How to win at the game of “memo culture”– How to overcome imposter syndrome WHY NARRATIVE ✨– We live in the era of data and information overload– But the data never speaks for itself– Those who can make sense of the story influence and drive complex decisions– Narrative is not just ‘a soft-skill’ or a ‘nice to have– It's a core capability of leadership– It’s what you need if you’re trying to get buy-in, investment, or shared action on&nbsp;anything– It’s&nbsp;#1 competency&nbsp;required&nbsp;to advance to a C-suite, VP, or Director role ABOUT THE METHODSYou’ll get access to Narrative Intelligence™, our advisory and training solution. You'll benefit from more than 20,000 hours of testing and validating these methods inside 350+ leading organizations. I've been a long-time advisor to executives and teams in Silicon Valley,&nbsp;influencing more than $13B in strategic investments&nbsp;inside Meta, Google, Salesforce, Genentech, Uber, and venture-backed startups. This includes more than a 10 product teams at Meta like Newsfeed, Monetization, Messenger on H1/H2 reviews with Mark Zuckerberg. I also deliver 30-40 storytelling training sessions a year to product builders and GTM teams across the worlds of tech, finance, healthcare, etc. If you work in a "highly-matrixed" environment, you'll find this to be a high-value approach for unlocking the intangibles that get you executive buy-in, investment, and agreement.

"Narrative" is the #1 competency required to advance to a C-suite or VP role

5 sessions + downloadable tools and templates
 

<ul><li>An intimate cohort of 12-20 VP/Dir level+ leaders in tech</li><li>Weekly 2-hour Zoom sessions (1 pm - 3pm PT / 4pm - 6pm ET)</li><li>All sessions are recorded, but best to experience live</li><li>Immersive breakouts, with peer to peer feedback</li><li>Action-driven, practical assignments (1-2 hours/week)</li></ul>

High Touch, Learn by Doing

<ul><li>Two 1-on-1 private coaching sessions with your Storied coach</li><li>Influence Archetype Assessment to unlock your superpowers</li><li>Office Hours for additional laser coaching with Michael</li><li>Community forums for async input and feedback</li></ul>

Power Skills, Persuasion Skills, People Skills

<ul><li>Weekly Office Hours for live practice presentations and feedback</li><li>Bonus modules on affective presence, authority stacking, and more</li><li>Group accountability to ship your narrative and get ROI</li></ul>

Office Hours: Deep Dive Presentations

The structure: how it works

You have a new role or strategy to deliver onYet the value and complexity of what you're working on isn't properly understood by execs

You feel caught in the messy middleYou've been told to work on your influencing skills but you're not sure what to do to "level-up"

You have responsibility, without authorityYou need to drive velocity/results but it requires buy-in from unaligned stakeholders

This is designed for VP/Dir+ leaders:

5 Pillars of the Influence Stack

<ul><li>Make a persuasive business case that gets little resistance or push back</li><li>Be perceived as a rigorous thinker that speaks like an executive</li><li>Get investment, alignment, and headcount for your strategic priorities</li></ul>

How to Win with Your CEO, Win in the Board Room, Win with XFN

<ul><li>Accelerate your ability to write, speak, and present persuasively</li><li>Build a reputation for solving ambiguous problem spaces</li><li>Overcome the invisible blockers that sabotage your message</li></ul>

How to Get Instant Buy-in for Your Ideas

<ul><li>Demystify technical and hard to explain things people don't understand</li><li>Zoom out and frame the big picture for high-signal relevance</li><li>Turn chaos into coherence that builds confidence with others</li></ul>

How to Turn Complex Data Into a Story

<ul><li>Understand the motivations and needs of any audience</li><li>Remove unconscious triggers that make stakeholders defensive</li><li>Build a reputation for solving ownerless and ambiguous problems</li></ul>

How to Built Trust with Difficult Stakeholders

<ul><li>Discover and apply your influence archetype (not everyone's is the same)</li><li>Unlock the 3 levers of influence: clarity, confidence, and conviction</li><li>Find your voice and be taken seriously, without having all the answers</li></ul>

How to Overcome the Inner Blockers That Stand in Your Way

Course Outcomes:Apply a unique storytelling method that positions you as a forward-thinking authorityCraft an Origin Story that creates instant trust, connection, and authorityBuild credibility even when you're not an expert or have all the answersLearn 5 story listening techniques that create immediate rapport and resonanceUnlock your inner authority and confidence in a way that is difficult if not impossible to reject. Why Narrative?Think about it: We’re all hired because of our story. Storytelling is&nbsp;one of the top skills&nbsp;you need to advance and accelerate your career It’s what you need if you’re trying to build trust, get&nbsp;buy-in, or shared agreement&nbsp;on&nbsp;anythingTo storytell effectively is&nbsp;the #1 competency required&nbsp;to sell any vision, idea, or outcome FormatTwo hour interactive zoom sessionGo beyond theory to direct application with interactive breakouts and peer to peer feedbackLaser coaching hot seats with mentorship from Michael and your other participantsAccess the recording, workbook, &amp; templates to&nbsp;develop confidence&nbsp;in your Narrative Intelligence ™After-Party Hangout -&nbsp;“unofficial” extended Q&amp;A; nobody is allowed to leave feeling stuck 🙌 Your PeersJoin executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from&nbsp;companies including Asana, Google,&nbsp;Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber have taken our recent courses and found them to be a career difference-maker.

Credibility is the ultimate currency.

Course syllabus

<ul><li>Meet once for 2 hours via Zoom</li><li>Lots of peer to peer feedback</li><li>Live Q&amp;A and laser coaching</li><li>Access to learning platform with additional resources</li></ul>

Tuesday, January 30 2024

Product Builderswho want to overcome imposter syndrome and get better at influencing without authority

Systems Thinkerswho need to drive key projects yet are frustrated by the out-dated methods of collaboration &amp; politics of transformation

Coaches &amp; Consultantswho want to differentiate their services by being the trusted mentor who can offer breakthru results to their clients

Reveal the red thread that connects the dots to convey your unique expertise and radically propel your career forward.

Apply a proven storytelling method that positions you as a forward-thinking authority

Deepen trust and connection, especially when working with people that are different from you or that don’t know you.

Craft an Origin Story that creates instant trust, connection, and authority

Talk about yourself without having to brag, boast, or sound like a wanker 🤦🏻‍♂️

Build credibility even when you're not an expert or have all the answers
 

Discover how to build the "trust battery" and turn strangers into your new BFFs.

Learn 5 story listening techniques that create immediate rapport and resonance
 

Unlock your inner authority and confidence in a way that is difficult if not impossible to reject.

Get paid more of what you're worth, by being more of who you truly are

Become known and trusted for your unique expertise

Learn directly from Storied

Storied

Courses

Narrative Change

Influence at Scale for VP & Dir-Level Leaders

Narrative Authority

Resources

Why "narrative" is a growth hack to "fast and far" with Morgan Brown-Sen Dir Product, Instagram. For

Words are the New Code

Words are the New Code

Why "narrative" is a growth hack to go "fast and far" with Morgan Brown - VP of Product/Growth, Drop