TLC: Kelly & Ruben

Oct2025

Go beyond running A/B tests and learn to interpret, validate, and quantify their true impact. This free toolkit brings together calculators to:<ul><li>Calculate A/B test results</li><li>Check for interaction effects between tests</li><li>Assess the reliability of your results</li><li>Build business cases for winning tests</li></ul>It’s everything you need to connect experimentation to decision-making and business outcomes. This toolkit is the same resource we reference in our Maven course, where we go deeper into how to use these tools to build confidence, alignment, and impact across your org

Experimentation Toolkit: Test Smarter, Prove Impact

Calculators for sample size and sequential analysis like <a href="https://www.forwarddigital.org/tools" rel="noopener noreferrer" target="_blank">these</a> are free and available online, but knowing how to use them correctly is what creates impact. These worksheets walk you through when to use each calculator, why it matters, and how to interpret the results. Along the way, you’ll build confidence in key concepts like Type I error (false detection), Type II error (failure to detect), confidence, and power. By practicing with these worksheets, you’ll learn how to calculate sample sizes for your own experiments. This is how I teach my students.

Worksheets to Master Power Analysis & Sequential Analysis

Don’t limit yourself to competitor checklists. Our Comparative Analysis Template helps you scan across industries to identify patterns and emerging trends you can add to your hypothesis library. With a structured framework for capturing notes, scoring execution, and surfacing themes, you’ll move from casual observation to test-ready ideas. Use it to expand your experimentation pipeline, strengthen your insights, and guide smarter decisions—this is just one of the practical tools you’ll learn to master in my Maven course.

Comparative Analysis Template: Go Beyond Competitors to Expand Your Hypothesis Library

Sharpen your communication with leaders and boost your experimentation impact using our free PDF checklist! Learn the What, So What, Now What framework for every email or test readout, plus how to align KPIs and recommendations to decision plans. You’ll also get the bonus formula—DATA + WHY + RECOMMENDATION + ACTION = IMPACT. This is a sneak peek of the kind of practical tools you’ll master in my Maven course. Download now to start getting better results—and join the waitlist to go deeper!

Learn directly from TLC: Kelly & Ruben

TLC: Kelly & Ruben

Resources

Experimentation Toolkit: Test Smarter, Prove Impact

Worksheets to Master Power Analysis & Sequential Analysis

Comparative Analysis Template: Go Beyond Competitors to Expand Your Hypothesis Library

Results Checklist